If this sounds like your week
Format debates are fun until you have 6,000 deliverables.
The query “Ghost CMS feature image WebP batch newsletter theme” is usually about shipping WebP, AVIF, or sane JPEG—without a bespoke script per shoot. Newsletters inherit hero megabytes; Gmail clipping triggers even when HTML looks lean.
Where tooling usually breaks
Browser converters are a queue with your files in the middle.
Upload, wait, download, repeat. That is not a pipeline; it is a ritual.
Scale reality
web: 12 images, squoosh energy print: 12,000, pipeline energy OpticBatch: the second one