If this sounds like your week
Deliverables include invisible data until they do not.
The right time to fix metadata is before the file is in someone else’s inbox or CMS. Digitization rigs embed technician-facing strings that belong in TMS databases, not public-facing derivatives.
Where tooling usually breaks
Tooling sprawl is how policy becomes “we use five different methods.”
One repeatable desktop tool beats five heroic workflows.