If this sounds like your week
Merged exports and re-sends leave the same person in your file three times.
Pull data from two sources, append last month's list, or re-download after an edit and duplicates pile up — sometimes identical rows, more often the same customer with a newer email or a different capitalization. Counting, reporting, and emailing off that file all go wrong.
Where tooling usually breaks
Excel's "Remove Duplicates" only catches the easy half.
The built-in tool matches whole exact rows, so it misses records that differ by one stray space or a changed phone number, and it gives you no way to keep the most recent entry for each key. Near-duplicates slip straight through.